What is SEO?

What is SEO?

SEO means Search Engine Optimization and refers to techniques or strategies to optimize websites, blogs, and pages so they can have a privileged position on search engines like Google. That is to say that SEO helps to determine if your content is more or less relevant than the others, positioning the most relevant ones at the top of the page within the organic search results.

Since we are in a more and more competitive market, it is crucial to improve the position of your site within the organic search results towards your competition to get a competitive advantage.

In addition to boosting your sales and conversions, without spending on online ads, SEO techniques allow you to:

a) be easily found by your target;

b) reach the top organic results on Google;

c) increase your site traffic;

d) get qualified leads;

e) increase the conversion rate;

f) get a positive ROI.

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