How do I have my store on Google with AMP (accelerated mobile pages)?

How do I have my store on Google with AMP (accelerated mobile pages)?

Do you have a website or an online store? You wish them to be faster? Or to get more accesses? The AMP (Accelerated Mobile Pages), as the name itself, assures the best possible browsing performance.

Your page, being fastly loaded, will provide a better experience to the user, especially when it happens on mobile. Think like the user! If you click on a website with fast access and the experience is pleasant to you, you’ll probably return to that website more than once.

How do AMP works?

AMP is a way of page’s construction where the page storage is on a network with proxy cache, that delivers the content based on valid AMP documents. The AMP recovers every page in AMP HTML, storing them in the cache and improving the website and store’s performance automatically. By using the AMP Cache, the documents, JS archives and images are uploaded through the same source that is using HTTP 2.0 to get maximum efficiency.

These pages will show up as the remaining ones on Google, where the user might click on them. The only difference is that will show lightning aside the links that are compatible with AMP, as the figure below.

To provide the best possible experience to the user, the pages compatible with AMP might follow some requirements, e.g., remove every JavaScript, except the AMP HTML components. Every page needs AMP validation to be indexed by Google, and that way displayed featured on the search results.

Usually, an AMP page has an architecture that prioritizes the page’s loading speed.

The architecture is divided into three different configurations:

  • – AMP HTML: a different HTML code, with restrictions and extensions, going beyond the basic HTML. Most of your tags are HTML, but some of them get replaced by specific tags from AMP;
  • – AMP JS: responsible for assuring the fast rendering of AMP pages, so that no element gets blocked.
  • – Google AMP Cache: it is optional, but stores every page in AMP HTML on Google servers and improves its development automatically.

When configured, an AMP page becomes the page’s second version, with the same content as the original, is usually identified with “/amp” at the end of the link, easing the development’s identification in an isolated way, on web analytics reports.

How to validate the AMP page?

After configuring everything you need for the AMP page creation, you need to validate it. For this purpose, just access The AMP Validator tool, insert your page’s link (adding “/amp” at the end of URL) and click in Validate. If the Validation Status appears as PASS, the code configurations are ok.

In case the Validation Status appears as FAIL, it means that the code has mistakes that might get fixed for the proper page presentation and search engine indexation. To ease the fixup, you’ll find a list with the found mistakes, right below the status.

The websites that don’t adopt this strategy won’t get punished by Google, but this will be one of the search engine defaults. The upload speed is extremely important to the user’s experience and your SEO strategy.

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