What is SEO?

What is SEO?

SEO means Search Engine Optimization and refers to techniques or strategies to optimize websites, blogs, and pages so they can have a privileged position on search engines like Google. That is to say that SEO helps to determine if your content is more or less relevant than the others, positioning the most relevant ones at the top of the page within the organic search results. Since we are in a more and more competitive market, it is crucial to improve…

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5 reasons why you shouldn’t buy followers on Instagram

5 reasons why you shouldn’t buy followers on Instagram

Getting lots of followers on social media is everybody’s goal, although, many of them opt to buy followers. Initially might look like a great idea because it is a cheap solution, simple and with presumably quick results. But this idea might not go as expected. Next, we’ll show you the reasons why you mustn’t buy Instagram followers. 1. Fake profiles When you’re buying followers, most of them are fake accounts and, besides that, the number of followers isn’t the only…

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Cyber Monday

Cyber Monday

This day came up in the United States of America in 2005 by National Retail Federation to increase retail sales at the end of the year. This year, Cyber Monday takes place on November 26. The phenom happens on every Monday after the Black Friday, and the term refers to a cybernetic retail event where in addition to discounts extension on Black Friday, there are big promotions for the unsold products previously. This event goes for a day only, but…

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5 Steps to get your online store ready for Black Friday

5 Steps to get your online store ready for Black Friday

It is approaching one of the most important events worldwide, taking place on the next November 23rd. The Black Friday, in addition to attracting more and more the Portuguese, who are already getting ready for this day through a search of prices variation and offers, also calls the attention of e-commerce itself which has gained profit with this event throughout the last years. For this purpose, you must have a strategy based on strong digital communication, that will assure you…

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Newsletter

Newsletter

Against all the indicators pointing that digital marketing strategy is dying, a Newsletter can provide a significant increase in your company sales when used correctly. For that, we’ll explain what a newsletter is and the different types you can adopt, the structure and the best practices to get positive results adding this tool to the digital marketing strategy of your company. What is a NEWSLETTER? Email Marketing has been used by companies to get customers which in this case must…

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New Tools on Facebook

New Tools on Facebook

The most recent functionalities on Facebook will allow content creators to increase their engagement when posting videos, include polls and get close to engaged fans, to help companies boost their public and create proximity links with their community through videos. NEWS Among this news is the resource Debuts, a new interactive video format, that allows your company to post a pre-recorded video as a live broadcast. This video can be scheduled one week before, creating a post about the future…

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Instagram For Companies

Instagram For Companies

Instagram is a social network where visual expression inspires people to make real actions. Companies must use this social to conquer their public through their passions, motivating them with pictures/ videos and taking them to discovery. Since the creation of Instagram that companies have been using ads to connect to their public and motivate them with attractive pictures, existing already more than 2 billion companies doing it and being successful regardless of their size. The advantage of making ads on…

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